Parmenion reports 25% growth in assets and accelerating adviser demand in 2025.
Gross flows across the Parmenion group reached record highs of £3.3bn - as the UK’s most recommended platform for advisers, by advisers, became one of the UK’s fastest growing.
Record growth across the Parmenion group
Over 2025 group assets under management (and administration) (AUMA) increased 25% to £16.4bn.
During the year, Parmenion ranked most recommended of all UK adviser platforms (Investment Trends 2025 UK Adviser Technology and Business Report) and celebrated 15 years in the top three of the Platforum leaderboard for their products and services, these results place the Bristol-based business in the UK’s top three fastest-growing platforms*.
Industry recognition and investment performance
2025 saw Parmenion win Moneyfacts Best Ethical DFM award as well as achieving record numbers of Defaqto Stars and Diamonds for our investment solutions. Strong service levels and adviser satisfaction are consistently cited as key to the business’ success.
ebi also saw a 25% increase in AUM and won eight prestigious industry awards including Money Marketing’s Best Outsourced Adviser for the second consecutive year and three Citywire Adviser Choice awards: Most Useful Digital Interface, Most Satisfactory Investment Outcome and Best Value for Money.
In the Annual Report and financial statements to be filed with Companies House, the Parmenion group as a whole, comprising Parmenion Capital Partners LLP, ebi portfolios Ltd, and Bigrock – showed robust performance across all key metrics.
We've reported a rise in costs attributable to a £3.5m investment in product and services to meet adviser and client needs, alongside increased NI and salary costs. EBITDA, the group’s measure of operational performance, was £19.2m.
To quote our report this year, "growth is attractive and scale is impressive, but stability is what protects financial futures."
Investing for future growth
We are very proud of our 2025 results, which show that our dedication to service and innovation is reaping rewards. Independent research continues to name Parmenion as the UK’s most highly recommended adviser platform. This is the result of our focus on listening to advisers and trying to solve the issues that cause them the most frustration in their day-to-day work.
In 2025, we continued to innovate and invest in growth. Parmenion Investment Management launched a simplified Outcomes Solution product range to better align with changing customer needs. We also saw great success at ebi, which now boasts more than £5bn in AUM in its portfolios.
We believe people are our greatest asset, and were delighted to make a second consecutive appearance in the Sunday Times Top 100 Best Places to Work. Investing in talent will support our growth ambitions for 2026 and beyond.
Access the full 2025 annual report and financial statements here ➜
* the lang cat: Q4 Platform Market Scorecard – March 2026.
This article is for financial professionals only. Any information contained within is of a general nature and should not be construed as a form of personal recommendation or financial advice. Nor is the information to be considered an offer or solicitation to deal in any financial instrument or to engage in any investment service or activity. Parmenion accepts no duty of care or liability for loss arising from any person acting, or refraining from acting, as a result of any information contained within this article. All investment carries risk. The value of investments, and the income from them, can go down as well as up and investors may get back less than they put in. Past performance is not a reliable indicator of future returns.
